Most successful businesses today use search engine optimization to build their online presence. SEO is the most effective way to boost a website’s ranking and increase your visibility. However, every year, there are unexpected changes in Google’s algorithms. Moreover, the concept of content constantly changes. As a marketer, you should keep up with these trends to maintain your website’s relevance. In 2018, here are the SEO trends that are expected to dominate 2018:

Voice search technology

In 2016, Google found out that mobile searches have outnumbered desktop services. This is the result of smartphone phenomenon, making searching very convenient and easy. As we all know, smartphones are equipped with technology that understands your voice command. Because of this, people can search through voice. According to HubSpot, voice searches have increases 3400% since 2008. Mediapos also predicted that by 2020, 30% of searches will be done through voice.

SERP innovation

Google always updates its style. In 2017, they have started innovating their search engine page results. SERPs now feature local packs, knowledge panels, quick answers, and snippets. It’s changing how your websites are being displayed on the results. There is nothing to worry about this. But, you have to double your SEO efforts. When users type their queries, Google extracts a snippet from the most trusted site to provide an immediate answer to the user. Thus, make sure you track your ranking and monitor these new features.

Valuable Backlinks


Link building will remain a part of SEO strategy. Referral traffic still contributes to your site’s organic ranking. In 2018, it is expected that link building will have more value. Quality is always more important than quantity. Thus, Google can determine the credibility of a site if it is linked to a highly trusted website and that if both websites are really related to each other.

Speed

People always want instant. In 2018, users are getting impatient on websites that load slowly. Sites and pages that load faster get higher marks. Google always considers fast-loading pages in their ranking algorithms. Make sure your developer knows what to do to address this trend.