Search engine optimization has remained to be one of the most powerful digital marketing strategies on the web. Remember, 93% of online experiences start with search engines. As a matter of fact, Google gets over four billion searches every month. As a marketer of a business, it is your goal to build your online presence. Here are the six reasons why you should invest in search engine optimization:

Adds credibility

Google always brings the best content provider to their users. So if you are on top of the first page, this means you are the most credible (for Google). With the help of SEO, you can reach the first page of the results. Remember, three-fourths of users don’t turn to page two. They only trust the websites on the first page.

Increases web visibility

Apart from the fact that SEO brings you on top of the results, SEO also increases your web visibility and your traffic. According to Conductor, 64% of all referral traffic are all organic searches. This is important for potential conversion.

More effective than PPC

PPC marketing is also gaining popularity over the years. On the other hand, as experts weigh in, there are more advantages in investing in SEO. First, PPC is costly. Organic SEO only needs time and patience. Furthermore, SEO provides better ROI. PPC cannot replace SEO’s contribution to building your online presence.

Maintains your content

An effective SEO is dependent on good content. Basically, you need to write good content, something that your consumers are looking for. If you maintain SEO, this will also help you maintain healthy content which consumers love. No customer reads trashy content.

Competitors do SEO

One more good reason for you to invest in SEO is that your competitors rely on SEO as well. If they invest adequately in SEO, your website will remain on the last pages of Google results. Therefore, you should work hard to equal or exceed their SEO efforts.

 People will always search

Lastly, you need to invest in SEO because people are naturally curious beings, in need of knowledge. There will never come a day that people will stop searching the web.